I’ll be the first to admit that for a long time, my perception of Marks and Spencer was quite rigid. It felt like a favourite rom-com that I knew I could rely on to meet certain needs (ie. comfort and familiarity), but it wouldn’t necessarily deliver the excitement of, say, a thrilling true-crime flick. Over the past couple of years, though, the high-street hero has redefined itself as a brand with its finger on the pulse—no longer merely an underwear and premium snack destination. This summer alone has seen M&S back a long list of talked-about trends, from fisherman sandals to elevated cargos.
The whole Who What Wear team has been blown away by the expensive-looking styles on offer, but often, it’s the quieter pieces that impress us the most. That’s why in the course of Marks & Spencer’s evolution, our love of the brand’s basics has never wavered.