3 Ways to Style Teddy-Bear Coats

I’ve visited enough cold places during the winter to know the importance of investing in a quality coat. No matter the style, a few things are nonnegotiable. The ideal winter coat has to be chic, versatile, and on-trend. Enter: Max Mara’s iconic Teddy coats. Featuring both the brand’s original It coat and newer silhouettes, the Italian fashion house’s collection of specially crafted fabric outerwear is about as stylish and cozy as they come.

Who What Wear’s very own Natalie Cantell, who has worked in the industry for over a decade as a model, editor, and stylist and has survived no fewer than 11 NYC winters, considers the Teddy coat a staple. “It’s iconic and classic, yet it reemerges as a modern must-have year after year,” she tells me. Naturally, she jumped on the opportunity to style three new-season looks from Max Mara, inspired by the latest Teddy coats every editor has their eye on.