Adani Wilmar has reduced the MRP of Fortune refined Sunflower oil’s 1-litre pack from Rs. 220 to Rs. 210 and MRP of Fortune Soyabean and Fortune Kachi Ghani (mustard oil) oil 1-litre pack from Rs 205 to Rs 195. The stocks with new prices will reach market soon.
The steep reduction in oil prices comes in the wake of the central government reducing the import duties on edible oils, making them cheaper.
“We are passing on the benefit of the reduced cost to our customers, who can now expect purest edible oils made with highest safety and quality standards which are also light on their pockets. We are confident the lower prices will also boost demand,” said Angshu Mallick, MD & CEO, Adani Wilmar.
It may be noted that international and domestic prices of edible oils surged during 2021-22 due to lower production of oilseeds and higher manufacturing and logistics cost. However, reduction in import duty on crude and refined edible oils has contributed to the cooling of the prices.
Adani Wilmar is one of the fastest-growing FMCG companies in the country. Besides a range of edible oils, its offerings include rice, atta, sugar, besan, ready-to-cook khichdi, soya chunks, and others.