Friday, March 29, 2024
HomeAccesoriesAditya Birla Group’s venture TMRW partners with 8 digital-first lifestyle brands, Retail...

Aditya Birla Group’s venture TMRW partners with 8 digital-first lifestyle brands, Retail News, ET Retail


 Representative Image
Representative Image

New Delhi: An Aditya Birla Group‘s venture TMRW has partnered with 8 digital-first lifestyle brands, the company announced in a media release on Monday.

With these partnerships, TMRW aims to create a technology-led digital first ‘House of Brands‘ business over the next several years. The company said it has already achieved a revenue run-rate of Rs 700 crore and is on a path to cross an annual revenue rate of Rs 1,500 crore in the next 12 months.

The venture has created presence across a broad spectrum of apparel segments ranging from casual wear, kids wear to western wear. Currently, the venture has invested in brands including a women’s western wear- Berrylush, casual and expressive wear- Bewakoof, a casual wear- Juneberry, a teen’s occasion wear- Natilene, kid’s wear- Nauti Nati, athleisure and active wear- Nobero, casual and denim wear- Urbano and fast fashion & casual wear- Veirdo.

It aims to partner with new-age founders by bringing in strategic, operational & technological capabilities in addition to growth capital. Further, it plans to expand in related lifestyle categories including beauty & personal care.

Prashanth Aluru, CEO and cofounder, TMRW said, “ With our investment and deep value-addition, we are confident in scaling existing leading brands to become category leaders as well as be the category creators in several emerging categories. We will also leverage our deep partnerships within the e-commerce & D2C ecosystem to be a force multiplier in the brand’s growth journey.”

Firms sign non-disclosure deal; D2C firm’s team to join Aditya Birla’s new firm, say sources.





Source link

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments