Perfume brand Ajmal & Sons is currently available at 4,000 point-of-sales and by 2025, the brand eyes to touch 6,000 points of sales including modern trade, general trade, e-commerce, multi-brand outlets, and EBOs, said Saurav Bhattacharya, President – Ajmal & Sons – NHA Division, India while talking exclusively to ETRetail.
In the offline space, Ajmal Perfumes is available at select stores in Shoppers Stop, Dabur NewU, Parcos, Olfactive, Jade Blue, Wellness Forever amongst others. In e-commerce, it is present across approximately 40 websites. Apart from this, it also has a presence in the distribution space.
At present, 35 per cent of the sales of the brand comes from e-commerce.
Going ahead, it is planning to open company-owned company-operated stores in tier I and metro cities and franchise stores in tier II and beyond.
“We introduced our franchise model last year and till now, we have opened 10 franchise stores in tier II and beyond. Going ahead, we will be opening our franchise stores in cities like Nasik, Pune, Mysore, and Hubli,” he stated.
The brand, which offers over 300 fragrances, has retail presence with over 331 exclusive retail outlets across the GCC and the world. It is also exporting to 45+ countries across the globe and with an exclusive presence through select 30 global duty-free locations and international airlines.
In 2021, Ajmal collaborated with Global Desi and AND to craft special fragrances and is in advanced talks with another retail brand and a beauty brand to bring out special fragrances in collaboration with them. When asked, Ajmal denied to share the name of the brands.
“Apart from this, we are also introducing our own website this month and it will be catering to four markets – India, GCC, UK, and USA,” he added.
In the next 2-3 years, the brand is also planning to build on adjacency in the grooming and beauty space.
Last fiscal, the brand clocked US$ 20 million in revenue and is eyeing to clock US$ 50 million in the next 4-5 years. At present, India currently contributes to 8-10 per cent of the overall business of the brand.