Tuesday, May 30, 2023
HomeFood & EntertainmentAlan's Bugles comes to India as Reliance ties up with General Mills,...

Alan’s Bugles comes to India as Reliance ties up with General Mills, ET Retail

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail Ventures Limited (RRVL), on Friday launched Alan’s Bugles in India.

Bugles is an international corn chips snacks brand which is owned by General Mills and available across major global markets including the UK, US and the Middle East.

Alan’s Bugles will be priced starting Rs 10 in flavours including Original (Salted), Tomato and Cheese.

The product will first make way in Kerala and will be gradually expanded across India, the company said in a statement.

RCPL’s FMCG portfolio now includes Campa, Sosyo and Raskik, Toffeeman, Maliban Glimmer, Dozo, among others.

“We intend to actively participate in the growing western snacks market with greater focus on taste profile and overall experience. We are excited to launch range of Alan’s snacks starting with Bugles, which is yet another step towards expanding our footprint in the FMCG market,” RCPL spokesperson said.

General Mills is thrilled to have one of its most globally loved brands – Bugles in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started in 1964 as the first delicious horn-shaped corn chip, has expanded across the globe,” said Sheshadri Savalgi, Finance Director at General Mills India.

RRVL reported a consolidated turnover of Rs 2,60,364 crore ($31.7 billion) and net profit of Rs 9,181 crore ($ 1.1 billion) for the year ended March 31, 2023.

  • Published On May 26, 2023 at 04:20 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETRetail App

  • Get Realtime updates
  • Save your favourite articles

Scan to download App

Source link



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments