Beverage brand Nothing Before Coffee plans to open over 50 stores, ET Retail

New Delhi: Coffee chain Nothing Before Coffee (NBC) plans to open 50-plus stores over the next 12 months, the company said in a media release.

NBC has partnered with a consultancy firm Before Brands for Tomorrow (BBFT) for its retail expansion.

The Indian coffee industry in India is valued at USD 808 million and is projected to grow at a CAGR of 8.9 per cent from 2020 to 2025.

Highlighting the growth of the coffee industry in India, Rohit Singh, founder, and CEO, Building Brands For Tomorrow (BBFT) said, “…This opens up opportunities for coffee brands in India, where the likes of Starbucks, Tim Hortons, Third Wave Coffee or Blue Tokai has still not been able to fully cater to such huge market size.”

The coffee chain currently runs 35 outlets in 8 states, across both tier 1 and tier 2 cities.

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