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Coca-Cola joins ONDC network through SellerApp, Retail News, ET Retail

New Delhi: Beverages major Coca-Cola has joined the Open Network of Digital Commerce (ONDC) network, it announced in a press release on Friday.

The integration took place through SellerApp, which will provide order management and inventory tracking while helping sellers identify trends and patterns of the beverage market segment.

With this integration, the company aims to access a vast consumer base in the digital commerce arena while ensuring the availability of its products worldwide.

“We are happy to be a part of this journey where the focus is on transforming the online marketplace by making it more inclusive and consumer centric. We look forward to a continued association with ONDC,” said Ambuj Deo Singh, Vice president Digital acceleration office, Coca-Cola India and Southwest Asia.

The beverages giant has also launched its own marketplace on the ONDC platform named ‘Coke Shop’.

This marketplace will enable retailers to work with other channels and help them access e-commerce platforms while catering to wider audiences. To achieve the model’s success, Coca-Cola has partnered with nStore Technologies, which will help retailers chart their digital growth strategy.

Speaking on the association, T Koshy, MD and CEO, ONDC said, “We aim to empower local retailers, help them build digital visibility, and boost their business. We look forward to potential participation from all businesses and allbuyers in this network.”

According to the release, Coca-Cola’s bottling partner Moon Beverages will be the ‘Network Participant’ of Coca-Cola’s ONDC, ensuring customers access to the company’s portfolio in India.

Currently, Coca-Cola has a network of close to 4 million retail outlets and it serves in more than 200 countries.

  • Published On Nov 24, 2023 at 04:44 PM IST

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