Desaru Coast, an integrated resort development on the Southeastern coast of Malaysia, will be announcing major incentive schemes to lure more Indian tourists. The announcements are awaited at the forthcoming SATTE 2022 travel and tourism exposition scheduled in Greater Noida between May 18 and 20.
Commenting on their strategies for the Indian market, Roslina Arbak, Managing Director and Chief Executive Officer of Desaru Development Holdings, said, “This year we are prepared to announce our biggest incentive package to capture the much-desired Indian market. Our incentives will cut across all segments; leisure travellers, MICE groups of all sizes as well as the Indian wedding segment. Aside from our competitive stimulus offerings, we look forward to introducing our new signature MICE Reinvented – bespoke, experiential, and authentic events in addition to our Wanderlust Destination Wedding offerings. In essence, we are ready to offer Indian travellers, planners, and organisations an unforgettable beach holiday, destination wedding, and MICE experience.”
Situated on the Southeastern coast of Johor, Malaysia, Desaru Coast, is home to a portfolio of globally renowned hotels and resorts, like One&Only, Anantara, The Westin, and Hard Rock Hotel Desaru Coast. Within its portfolio, the destination also houses the 45-hole award-winning scenic golf course – The Els Club; one of the region’s largest waterparks, Adventure Waterpark Desaru Coast, and Desaru Coast Conference Centre. “The importance of the Indian market is undeniable for us at Desaru Coast and for this reason, SATTE 2022 is the first international trade show for the destination since the pandemic. Our priority this year is to re-engage and reintroduce our now fully operational destination to our Indian partners. This is the perfect opportunity to demonstrate Desaru Coast’s diverse offerings, infrastructure, and readiness to welcome more Indian travellers to our destination,” added Roslina.