New Delhi: Aqualogica, a hydration-based skincare brand from the house of Honasa Consumer, has crossed monthly revenue of Rs 12.5 crore in 18 months (1.5 years) of its inception, the company said in a media release on Friday.
The brand focuses on consumer-centricity and customization for Indian skin.
The company shared that the growth of Aqualogica can be attributed to its keen awareness of the unmet needs in the Indian skincare market and its proactive approach to filling those gaps through continuous product innovation.
Varun Alagh, co-founder and CEO, Honasa Consumer said, “We have built playbooks that have been created to launch and scale brands. These playbooks are showing results with every new brand that we launch, Aqualogica being the recent example.”
The company also shared that it aims to further grow its sales volumes by acquiring new consumers and cross-selling new products to existing customers. In order to continue to increase the wallet share and repeat orders from existing customers and attract new consumers in a cost-efficient manner, it is important to maintain the quality, trustworthiness and authenticity of its brands and products, continue to innovate and develop new product categories.
“Our ability to continue to attract new customers depends on, among other things, our ability to successfully communicate our brand propositions to consumers,” the company added.
Aqualogica presently caters to over 1.2 million consumers. It retails across its own D2C channel, and marketplaces like Amazon, Nykaa, Flipkart, Purplle and more.
Currently, it is planning to expand beyond the 6 ranges and 50 SKUs. Also, it aims to strengthen its online presence and expand its offline network.