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iD Fresh Food opens fourth manufacturing unit with investment of Rs 20 cr, Retail News, ET Retail

 PC Musthafa, founder and CEO, iD Fresh
PC Musthafa, founder and CEO, iD Fresh

New Delhi: Ready-to-cook food brand, iD Fresh Food has launched its fourth manufacturing facility in the country with an investment of Rs 20 crore, the company said in a press release on Monday. Spread across an area of 15,000 square feet, the new production facility is situated at Hind Terminal in Palwal, Haryana.

With this new unit, the company aims to cater to the growing customer demand from North India, particularly in the Delhi-NCR region. Additionally, the manufacturing facility in Haryana will help the retailer cater to consumer demand from tier 2 markets, according to the release.

The plant will produce 15 tons of idly and dosa batter, along with four tons Malabar and wheat parota, per day, said the company adding that it expects the new facility to generate Rs 50 crore revenue in FY 22-23.

“The demand for our idly and dosa batter, along with our Malabar parotas, has been growing phenomenally, particularly in the Northern markets,” said PC Musthafa, CEO and co-founder of iD Fresh Food.

He further highlighted that in the case of perishable food products, it’s crucial to have the manufacturing facilities closer to the markets and thus, the company is excited about expanding its reach.

Speaking about distribution in Delhi NCR region, the packaged foods maker expects doorstep deliveries through e-commerce platforms to continue playing a strategic role. However, at the same time, the brand is expanding its offline distribution across modern trade and traditional trade stores, said the release.

Currently, the company claims to cater to over 45 cites, across 30,000 retail stores in India, UAE and US.

Bengaluru-based iD Fresh Food raised Rs 507 crore in Series D round of funding, earlier this year. The round was led by NewQuest Capital Partners along with the existing investor, Premji Invest.

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