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Jewelry industry experiences surge in online sales and e-commerce, ET Retail


<p>Representative image</p>
Representative image

The jewelry industry is undergoing a transformative shift as online sales and e-commerce have witnessed a remarkable surge in recent years. With changing consumer preferences and the convenience of digital platforms, jewelry retailers are embracing this trend and reaping the benefits of increased online engagement and sales.

According to industry reports and market analyses, online sales of jewelry have experienced significant growth, outpacing traditional brick-and-mortar retail. This shift can be attributed to various factors, including changing consumer behavior, advancements in technology, and the rise of e-commerce platforms.

“One of the primary drivers behind the surge in online jewelry sales is the convenience it offers to consumers. Shopping for jewelry online allows customers to explore a vast range of designs, compare prices, and read customer reviews from the comfort of their homes. This accessibility has revolutionized the way people shop for jewelry, attracting a broader customer base and expanding the market reach for jewelry brands,” said Hardik Mangla founder of jewelry brand Demiluxe.

“The surge in online sales has not only benefited established jewelry retailers but has also provided opportunities for emerging designers and artisanal brands to showcase their creations to a global audience,” Mangla added.

As the industry continues to evolve, it is clear that online sales and e-commerce will remain integral to the growth and success of the jewelry market. “Jewelry retailers are adapting to this shift, embracing online channels, and leveraging technology to provide customers with an enhanced shopping experience. With the continued evolution of the industry, online sales are set to play a crucial role in shaping the future of the jewelry market,” he added.

  • Published On Jul 1, 2023 at 01:44 PM IST

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