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HomeHealth & FitnessKama Ayurveda forays into the UK through D2C channel, Retail News, ET...

Kama Ayurveda forays into the UK through D2C channel, Retail News, ET Retail


Kama Ayurveda has entered the beauty and wellness market in the UK with the launch of its D2C website, Vivek Sahni, founder and chairman of Kama Ayurveda told ETRetail in an exclusive interaction.

This marks the beginning of the brand’s expansion into the global market.

“Our e-commerce platform in the UK will immerse consumers into the brand and customers will be able to experience our iconic ranges as well as educational content on the ancient yet codified science of Ayurveda,” said Sahni.

“We always had a presence in the global market via our India-specific website, however, launching the brand in the UK means that the products will now be shipped from the UK as well. Now, we have a warehouse in the UK as well,” he added.

The company entered the UK market post the investment from PUIG in September 2022. The UK launch will also see a brick-and-mortar store in Central London in the fall of 2023.

“We will be opening one store and one shop-in-shop by the end of the year. So, our store will have an ayurvedic doctor, and will also give consultations for treatments for skin and hair,” he explained.

The company plans to have a uniform portfolio globally. However, out of 120 SKUs available in India, the brand will be initially launching 32 SKUs in the UK.

At present, Kama Ayurveda has 63 stores and 120 shop-in-shops across India.

This fiscal, the brand has set a target to open 10 more stores in India.

  • Published On Jun 23, 2023 at 08:04 AM IST

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