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HomeFood & EntertainmentLiquor Sales In State Register A Drastic Dip, Retail News, ET Retail

Liquor Sales In State Register A Drastic Dip, Retail News, ET Retail

Vijayawada: Liquor sales in Andhra Pradesh have been witnessing an unprecedented decline in the last few months, according to the data available on chief minister’s core dashboard. The sale of liquor has come down by a whopping 55 per cent in May, according to the dashboard.

However, the Andhra Pradesh Beverages Corporation Limited (APBCL) said there may be a marginal decline in sales because of short supply of beer but sale of other types of liquor is more or less same as that of the previous year.

The chief minister’s dashboard updates in real time. As and when there is an offtake of liquor from any of the liquor depot, it will reflect on the dashboard as the system is designed in such a manner to monitor the sale of liquor in real time.

According to the dashboard, the sales came down by 13 per cent in January 2023 when compared to the corresponding month of 2022. The gap between current year sales and corresponding period of previous year continues to widen with about 55 per cent decline in the sales in May.

The liquor sales continued to be on the rise till 2022. But in 2023, there has been a clear southward trend in the sales with sales continuously coming down every month.

The sale of Indian Made Liquor (IML) which also includes Indian Made Foreign Liquor (IMFL), has come down by a whopping 65 per cent in May. Even the beer sales have come down by 17 per cent which is again unprecedented as during summer beer sales usually goes up.

While the decline in beer sales can be attributable to short supply in last few days because of workers’ strike in one of the major breweries, the decline in IML by more than half is something unusual, said those involved in the liquor retail trade.

Interestingly, there has been no decline in the sales in bars and in fact, the sales have gone up by at least 15 per cent according to a bar owner in Vijayawada. The managing director (MD) of Andhra Pradesh Beverages Corporation Limited (APBCL), D Vasudeva Reddy, said there has been a decline in beer sales because of short supply for a few days in May.

Contrary to the sales data on chief minister’s dashboard which updates in real time based on the offtake from depots across the state, Vasudeva Reddy said there has been no decline as such in the sale of IML. He said the overall decline in sales is not more than 8 per cent.

  • Published On May 29, 2023 at 02:06 PM IST

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