New Delhi: Honasa Consumer, Mamaearth‘s parent firm, has partnered with Apollo Pharmacy to retail the brand’s personal care and baby care products across its pharmacy stores, the company said in a media release on Tuesday.
“This agreement is an extension of our endeavor to make safe and natural products accessible to consumers across India. With Apollo Pharmacy’s extensive retail network, we can now reach even more consumers who prioritize clean and sustainable beauty and personal care products,” said Varun Alagh, Co-founder and CEO, Honasa Consumer.
According to the release, the brand’s products were sold at over 5000 Apollo Pharmacy stores in August, 2023, further expanding the brand’s presence and accessibility to consumers across the country.
Madhava Krishna, Business Head, Apollo Pharmacy commented, “We saw demand for Mamaearth at our stores and since the launch, we have seen an increase in the uptake of the brand across all locations. We see potential in the partnership and we believe that the business will continue to grow.”