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Nykaa launches first athleisure and lingerie store in New Delhi, Retail News, ET Retail


Nykaa launches first athleisure and lingerie store in New Delhi

Nykd by Nykaa, the lingerie and athleisure brand under Nykaa Fashion, launched its first flagship store in New Delhi’s Rajouri Garden area on Thursday.

The store features the brand’s products across innerwear, sleepwear, athleisure, and loungewear. It will focus on immersive, engaging, and tech-led shopping experiences, the company said.

“As an inclusive, body-positive brand built on the pillars of convenience, comfort, and tech, I am certain this expansion will allow more consumers to see, touch and experience our wide range,” said Preeti Gupta, business head, Nykd by Nykaa, Gloot & Kica. “Nykd has been well received and this move makes it more accessible.”

The store is spread across nearly 2,000 sq ft and will offer personalised fitting sessions to help consumers choose the product best suited for their body type.

In the first quarter of FY23, Nykaa reported a 42% rise in net profit to Rs 5 crore as total income climbed 41% to Rs 1,157 crore from the year-ago period.

Mumbai-based FSN E-Commerce Ventures, the parent entity of Nykaa, said its total income grew 18% sequentially, while profit declined by 25% quarter on quarter.





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