The inner fashion brand is a joint venture (JV), formed last year, between Dollar Industries and G.O.A.T Brand Labs ( latter with 51 per cent stake). It has licensing rights for multiple product categories in the innerwear, sleepwear and socks across men, women and kids.
With the new appointment of CEO for the JV, Mohindru will be responsible for the next wave of profitable growth of Pepe Inner Fashion across its multiple channels in India and its neighboring regions. With the launch of the new website pepeinner.com, he will concentrate on current business and D2C penetration for the brand.
Mohindru has over a decade of experience in handling multiple roles, he comes with the rich experience of scaling up brands across portfolios as he has worked with start-ups, internet service business, and banking in the past. Prior to joining the brand, he worked with brands like Wildcraft, Citibank, Standard Chartered Bank & Idea Cellular Limited.
Rishi Vasudev, CEO & Co-Founder of G.O.A.T Brand Labs said, “ His strategic bent of mind and years of experience will help to advance the robust plans for the company and maintain the momentum of our business growth that is driven by disruptive technology.”
“Mohindru’s has a broad and quite unique experience across blue chip firms which we believe will be very valuable for the company”, Krishan Kumar Gupta, Director of the company said.