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Reliance Retail launches youth fashion retail brand Yousta; opens first store in Hyderabad, ET Retail

New Delhi: Retail giant Reliance Retail on Thursday has launched its youth-focused fashion retail brand Yousta with the opening of its first store in Hyderabad’s Sarath City Mall, the company said in a media release.

With contemporary tech-enabled store layouts, it will offer high-fashion at affordable prices targeted at young consumers. “All products, for instance, are priced below Rs 999, with a majority priced below Rs 499,” as stated in the release.

Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail, said, “Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. The team will continuously work with India’s younger generation to understand their evolving fashion needs.”

The new retail format will house unisex merchandise, character merchandise, and a weekly refresh capsule. And it will also drop brand new looks in its ‘Starring Now’ collection every week offering the latest fashion as a complete outfit with matching accessories, the company said in the release.

The youth-focused brand’s stores will have locally sourced and manufactured products. Also, the brand has partnered with a non-profit for customers to donate old clothes at stores and allow them to be used for community programs.

According to the release, this allows Yousta to offer unique items and helps it contribute to the growth of local economies and reduce its ecological footprint. Its products are also accessible online through Ajio and JioMart.

  • Published On Aug 24, 2023 at 08:07 PM IST

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