Perhaps one of the most celebrated female athletes, 11-time Olympic medalist Allyson Felix has made quite a name for herself on the track. At the age of 18, Felix won her first Olympic medal in Athens and later won what would be her last during the 2020 Tokyo Olympics, where she won bronze and gold. Then, in the summer of 2022, Felix officially retired from her competitive running career with incredibly impressive, groundbreaking records, holding a total of thirty global medals — further cementing her place as one of the most beloved track and field Olympians of this generation.
As no surprise, Felix’s success off the track is just as remarkable. After contending with an inequitable sponsorship deal with Nike regarding pregnancy protections—or lack thereof—she made a monumental decision to part ways with her longtime sponsor. Today, she is sponsored by Athleta. Allyson continues to push the industry forward, using her platform to inspire real impact as her activism led Nike to eventually change their policy regarding protections for pregnant athletes and new moms — marking a historical industry shift.