Every few years, a collaboration comes around that shakes things up, surpassing the hundreds of collabs that launch every week and subsequently showing up everywhere. In 2020, there was Gucci x North Face, followed by Fendi x Skims in 2021. And now, hardly three months into 2022, we have this year’s top pair-up: Cult Gaia x Bratz.
On Tuesday, the Los Angeles-based fashion brand, founded by Jasmin Larian, posted a slew of announcement posts on Instagram, starting with one that showed a text message being typed out on a Motorola RAZR (#throwback) that read, “See you tomorrow for something special.” A few hours later, another post was shared, this time, a video clip showing the girls with a passion for fashion—that is, Yasmin, Jade, Cloe, and Sasha of the Bratz Doll franchise—driving in a car with the license plate “BRATZ4EVR.” That was when I, being somewhat of a Bratz expert, knew what was coming.
You see, what many people don’t know is that Larian and Bratz have a long history. The daughter of Bratz doll creator Carter Bryant, Larian grew up alongside the cult-favorite dolls. In fact, she even told L’Officiel in a 2017 interview that the world of Cult Gaia was “inspired by the aesthetic of the Bratz dolls.” So, naturally, a collab was in the cards at some point. It had to be. The only question was when.
As of Wednesday morning, my question had been answered—and with a 35-piece collection of Y2K-esque clothes, shoes, and accessories no less. Here’s the catch: With Bratz fandom being at an all-time high right now—just search “Bratz” on TikTok for proof—there’s no way that these items will remain in stock for long. So, without further ado, shop our favorite nostalgia-inducing pieces from the new Cult Gaia x Bratz collection, below.