Visible as an option on the Swiggy app, it will display only select restaurant partners within a three- kilometer delivery radius and offer free delivery and up to 60% discounts. It is expected to benefit students and bring in more first-time users to the app.
Restaurants participating in the Pockethero initiative will also enjoy enhanced visibility as it becomes a go-to solution for users who find online food delivery expensive due to budget constraints.
“Pockethero aims at making food delivery accessible to a set of users who today may find online food delivery less value for money,” Sidharth Bhakoo, VP, national business head at Swiggy, said.
To access Pockethero, users can open the Swiggy app, navigate to the Food category and find it right alongside the Offer zone.