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Tata CLiQ Luxury forays into fitness category with the launch of Workout Studio, ET Retail


New Delhi: Tata CLiQ Luxury, a luxury lifestyle platform, on Monday said it has forayed into the fitness category with the launch of a premium home fitness e-store, Workout Studio.

According to the media release, this online fitness store will offer comprehensive fitness solutions ranging from equipment, gear, health and wellness, and active wear.

The platform operates on an omni-channel business model, in which it aggregates various brands and the seller dispatches the product, a spokesperson told ETRetail in a query sent.

“As an omni-channel, brand-forward platform, our aim is to equip consumers with the necessary information and products to help them enhance and savour the best of their wellness lifestyle journey,” said Gitanjali Saxena, business head of the company.

The company said it will offer access to a curated selection of high-tech and high-performance premium fitness products from a wide assortment of brands across various specialized categories.

In addition, it will also provide in-depth information related to equipment and routines, as well as an elevated shopping experience. The company said it will be a one-stop destination for all the fitness requirements of the consumers.

Tata CLiQ Luxury presently offers premium and luxury brands across a range of categories, including accessories, apparel, beauty & fragrances, fashion, gourmet, handbags, home, footwear, stationery, and watches.

  • Published On Sep 5, 2022 at 06:50 PM IST

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