The new customized store is aimed to introduce its Arabica coffees to local customers and meet the demand from global travelers to the city.
The coastal town has seen rapid growth in both infrastructural and economic development that has given rise to the demand for premium beverage and food experiences, creating the opportunity for the company’s first store.
Located at a vantage spot at the M2M Ferry Terminal in Alibaug, the new store will have Starbucks coffees sourced and brewed from around the world. The menu will also feature Starbucks locally-inspired offerings including South Indian Filter Coffee, Masala Chai, Elaichi Chai, a range of Signature Milkshakes and food options, such as Tandoori Chicken Panini Sandwich, Spiced Cottage Cheese Focaccia Sandwich, Herbed Chicken Focaccia Sandwich and more.
Spread across 2,500 square feet, this first Starbucks Island store aims to provide a distinct Third Place’ experience to Indian customers.
Sharing his views, Sushant Dash, CEO, of Tata Starbucks said, “From introducing local innovations to expanding into diverse store formats, like drive-thrus and 24×7 locations, we’ve consistently strived to make the Starbucks experience more accessible to coffee enthusiasts in India. Our market success is founded on delivering the signature Starbucks Experience, while continuously innovating and tailoring our offerings to meet the ever-evolving customer’s preferences.”
Michael Conway, Group President for Starbucks International and Channel Development said, “As one of the fastest growing markets for Starbucks, we are committed to innovation that exceeds the expectations of our customers and to nurture deeper connections across India’s vibrant coffee communities.”
Starbucks has expanded to 15 cities, opening 71 stores in the past year. Currently, it operates 370 stores in the Indian market. With 40,000 weekly visitors to its stores, the brand said it remains committed to reaching new customers through craft and convenience as it expands to cities and neighborhoods across India.