Tuesday, August 16, 2022
HomeTravelTurkiye Tourism signs deal with Thomas Cook India to boost demand and...

Turkiye Tourism signs deal with Thomas Cook India to boost demand and visitations, ET TravelWorld News, ET TravelWorld

 Picture used for representational purposes only.
Picture used for representational purposes only.

Expediating its efforts to attract more Indian tourists, Turkiye Tourism has joined hands with Thomas Cook India and its group company, SOTC Travel to focus on building awareness and boosting visitations to the tourist destinations of Turkiye. The tourism board has recently signed an agreement with the leading travel agency and its subsidiary, which is a planned initiative to give a fillip to travel to Turkiye from India.

In a statement, Thomas Cook & SOTC revealed that its internal data has indicated amidst a strong pent-up demand and easing of entry/restrictions, travel sentiment among Indians is at an all-time high. Destinations like Turkiye that offer an added advantage of a simple and easy visa process are seeing significant interest.

“To inspire Indians and catalyse demand, Thomas Cook & SOTC’s partnership with Turkiye Tourism focuses on both product development and wide-ranging marketing initiatives,” the statement added.

The partnership aims at targetting India’s high viable segments including millennials and young working professionals, families, couples, solo travellers, bleisure and corporate MICE groups from India’s key source markets: metros, mini-metros, as well as Tier-II & III cities.

The transport strikes, rising fuel prices and flights getting delayed every day – travelling to or via most European countries have become a hassle. Even tourists who have not faced such problems first-hand yet are now reconsidering travelling to or through European nations in the fear that this may impact their experience. Below are the issues people are facing, and the alternatives that they’re looking at.

Commenting on the development, H Deniz Ersoz, Culture and Tourism Counsellor, Embassy of the Republic of Turkey, said, “Turkiye is one of the most popular tourist destinations for Indian travellers with the interest of Indian visitors in the country, being on a consistent rise over the recent years. In 2019, which was the pre-pandemic period, Turkiye welcomed 51 million international visitors of which Indians comprised a significant share. With Covid-related travel restrictions easing up, Turkiye has been amongst the top travel destinations for travellers from India in the past months. This includes all segments such as FITs, MICE and even Wedding groups.”Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, said, “Turkiye is one of the world’s most culturally rich destinations renowned for its warm hospitality, unique history, immense natural beauty, breath-taking architecture, and diverse gastronomy. We are delighted to collaborate with Turkiye Tourism to jointly promote the destination to our range of customer segments as an aspirational destination for Indians. To inspire demand, we will strategically focus on digital advertisements, branding at Mumbai & Delhi international airports and a joint marketing campaign across media platforms. Additionally, we have also extended special offers like Buy One Get One Free.”

While, Daniel D’souza President & Country Head – Holidays, SOTC Travel, said, “From the upscale seaside resorts of Bodrum, magnificent monuments and exquisite museums in Istanbul, to the spectacular landscapes of Cappadocia, Turkiye has something for everyone. Our strategic intent will focus on highlighting the benefits/USPs of the easy visa process, coupled with its eclectic vibe, stunning natural vistas, signature wellness experience and extensive range of local food & shopping attractions to drive demand. We invite our customers to explore the beautiful country and dive into its enchanting offerings.”

Source link



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments