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HomeHealth & FitnessYuvraj Singh promoted YouWeCan invests in brand licensing company Black White Orange,...

Yuvraj Singh promoted YouWeCan invests in brand licensing company Black White Orange, Retail News, ET Retail

 Yuvraj Singh
Yuvraj Singh

New Delhi: Cricketer Yuvraj Singh promoted investment fund YouWeCan Ventures has invested in Mumbai-based brand licensing start-up Black White Orange Brands for an undisclosed amount.

Black White Orange Brands, founded by entrepreneur Bhavik Vora, provides merchandising solutions and offers services in retail, distribution, syndication, brand consulting & creative solutions, a statement by the company said. Black White Orange will also look at generating new revenue streams and creating brand loyalty strategies.

Singh said: “In the current start-up funding scenario, my team and I are looking for innovative investment opportunities for young businesses and budding entrepreneurs.”

The licensed market is estimated at Rs 1,500 crore.

Singh has already made close to nine investments since he started the fund about six months back. These include minority stake in multi-sports programmes venture SportyBeans, mobile-phone based beauty and wellness app Vyomo, online healthcare marketplace, cargo logistics startup Moovo, aggregator of diagnostic labs, sample collectors and doctors called Healthians, education marketplace EduKart and online marketplace for private jet and helicopter charter flights JetSetGo.

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